Create a new logo and visual identity for the atmosphere engineers of Doorgedraaid.
Doorgedraaid is a creative concept and production house operating mostly in the music festival scene. They create large-scale stages and decorative settings for major events like Soenda, Lowlands and Solar/Extrema. For the new visual identity we created an installation using natural materials, geometrical shapes and light works. A picture of this installation is used as a background image combined with a custom made, modern looking, typographical logo. The logo’s primary geometrical shapes are used to conceptualize the illusion of sound.
Assignment: Doorgedraaid are best described as atmosphere engineers. Doorgedraaid is a creative company that organises electronic music events and creates stylish and unique decoration and stages for festivals and events, from concept to end product. Studio 071 is responsible for the visual identity of Doorgedraaid, including their bimonthly event posters.
Concept: Doorgedraaid started organising electronic music festivals and events in their home town, mostly outdoors. "The feeling you get when you stand with your bare feet in the grass, dancing till the sun comes up", was to be reflected in their visual identity. Therefore we came up with the concept of mixing nature with electronics and use this as the base of all their designs. Now, after 4 years, the result is quite a large series of posters, which is still growing!
Assignment: Student society Minerva is the oldest student society in the Netherlands. For their 200 year anniversary, Studio 071 was asked to create a visual identity with the theme 'Paradox'.
Concept: A paradox is not only an apparent contradiction, but also a philosophical puzzle. Therefore we came up with the idea to create a 3D logo with different elements that fit together as a puzzle, and to place this logo in a 'Paradoxal' world, surreal and full of contradictions.